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This year I spent 6 months studying with the Beautiful You Coaching Academy to become a certified Life Coach.  Even as we begun the training I was still saying to myself, “what actually is a life coach and do you need to have your life 100% perfect to be one?”  Luckily for everyone, you don’t!  What I gained during this course was so much more than a certificate to add to my resume.  It was a truly life changing experience.

I came about this course after doing a training seminar with the Butterfly Foundation on positive body image and eating disorder prevention training.  As I work closely with teenage girls, I knew I needed this training.  I was excited to walk in to the training day and see that Julie Parker (pictured above) had been flown up to Brisbane from Melbourne to run it.  I’d met Julie at couple of times before and she is just the most caring, giving, beautiful soul.

As the Butterfly Foundation seminar came to a close, I approached Julie and explained that I was wanting to offer more to the teen girls I work with.  I love running the week-long courses but I wanted to be able to offer some one-on-one services as well so that I could help them on a more personal level.  Julie has a background in counselling so I asked her if she thought that should be my next step.  I’d asked a number of people about this previously but Julie’s response was honest and heart-felt.  She said, and I’m paraphrasing here, “Darling if you want to help these girls,  help them move forward rather than spending time diving in to their past.  For this you want to look at training as a life-coach.”

A few months later Julie launched the wildly successful and heart-centred coaching academy, the Beautiful You Coaching Academy.   It was meant to be.


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An online program, the course can be studied entirely at home, with optional in-person training days (2020 update: now these are Inspiration Days). These days were fantastic. There is something very special about being part of a community of folks who are heading in the same direction.  You cheer each other on, give each other advice and share the journey with them.  The Facebook group alone was so special but to be able to connect in person, give each other a hug and celebrate together really took it to another level.

Broken up in to 14 modules, I was afraid I’d quickly get behind but Julie and her stellar team (for me these were Rach McDonald and Mel Ambrosini – 2 very good friends and amazing coaches themselves) gently encouraged and supported us in numerous ways, without being militant about it. I personally learn by doing my own work at my own pace but by committing to listening to the calls each fortnight (or the recordings at a later stage) and doing the exercises as we went along it really helped to absorb all the info.

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One of the highlights for me was being paired up with Michelle Marie McGrath (pictured above) as my coaching partner.  This one-on-one practice really brought the training to life as you met with your partner via Skype when you could to conduct your own coaching series.  One week she would coach me and the next week I would coach her.  I’ve had a consultation with a coach before but have never been through a full series.  It was life-changing.  Having someone that you chat to each fortnight who keeps you accountable to your goals and supports you 100% is so empowering.  You really grow as a person and achieve so much, even if what you want to ‘achieve’ is to slow down and be kinder to yourself.   It really highlighted just how valuable coaches are and gave me the confidence to put myself out there as a coach and mentor at the end of it.   Watching Michelle grow and gain clarity around her business was something so wonderful to be a part of too.  She has spent years honing in on what she truly feels called to do and has landed on helping child-free and child-less women birth creative projects.  Pretty powerful stuff!  She’s also the creator of Sacred Self alchemical oils and the I Heart My Life organic perfume range.  Check her out here.

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For anyone out there considering a career as a life coach, I can honestly say that it’s a rewarding and abundant business.  I know so many of them now, some who have been coaching for years and some newbies, and the ones that are authentic and love what they do, flourish.  This particular course not only covered the details of how to actually coach someone but went in to detail on how to create a successful business.  I can’t sell it as well as the sales page, so you’ll just have to check it out for yourself!  

Finally, Julie, the giving soul that she is, offers affiliate programs for graduates.  What this means is that if you decide to enrol in the Beautiful You Coaching Academy and you put my name in the ‘CODE’ field of the booking form (this is a MUST), I’ll receive a referral payment. With the affiliate money I receive, I offer a number of free bonuses to you so I can get to know you and support you as you build your coaching business. Watch my latest video (recorded at the end of 2019 as a reflection on the past 6 years since graduating!) and read about how I can support you here. 

You’ll also find a link to book in a complimentary call with me on that page too.

Now to answer the initial question…what on Earth does a life coach do?  A life coach deeply listens and asks powerful questions to help you gain clarity.  They support you throughout the coaching series to develop clear, inspiring, challenging but achievable goals in all areas of your life (depending on the coach’s niche) and keep you accountable to them.  Just knowing you have a cheerleader to support you is a powerful feeling and knowing that they will have a different perspective at times and gently guide you is priceless.  If you like to help people, being a life coach is an incredible way to support yourself and your family in a way that works for you (hello Skype calls from home at hours that suit you!).  

Amanda x

Head to this page to read how this course has supported me over the past 6 years and how I can support you now if you’re interested in enrolling.