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Image: Clean Cut Fashion

It feels like the winds of change have finally arrived in Australia.  Sustainable, ethically-manufactured and environmentally-conscious fashion is becoming an important topic here and not just amongst the few forward-thinking designers that have always had these principals at the forefront of their business.

To me, this is made clear when ethical design shows become a part of fashion events like Mercedes Benz Fashion Week Australia.  And when symposiums like Bsessions emerge.  Imagine having representatives from companies such as Patagonia, TOMS, David Jones, Pacific Brands, Aje, Spell Design, Kit X, General Pants, MJ Bale, ByJohnny, Apparel Group, Haryono Setiadi, IKEA and TopShop together in a room discussing organic cotton.  That is pretty exciting and that is what Bsessions have brought to life.

Bsessions “partner with game-changers to encourage conversations around critical topics within contemporary culture, in the aim of cultivating awareness, challenging the status quo and providing a context that can act as a catalyst for change through collaboration.”  These symposium series all occur over a beautiful, innovative dinner experience.

Their first session was in collaboration with Clean Cut Fashion, igniting a discussion with industry experts on how they can all come together to shape the future of fashion in a sustainable and ethical way.  The message was simple; ‘Sustainable fashion is about informed purchasing and innovative production in order to achieve maximum positive social and environmental effect.’

The second session was presented by Patagonia, supported by The Australian Fashion Chamber and developed to inspire inter-industry collaboration and act as a catalyst for change.  The Environmental Director at Patagonia, Jill Dumain, shared their story of transitioning to organic cotton way back in 1996, igniting a conversation about the possibilities.

Jill Dumain - Patagonia Bsession - Conventional Cotton vs Organi

Jill Dumain @ Patagonia Bsession Image Credit: Blue Murder Studios

 

 

Check out the short videos below to see how these beautiful evenings came to life.

 

 

I think it’s very exciting for us as consumers to know that the industry does care about more than just the bottom line and are open to innovative steps in these areas.  For us, we can simply keep on asking for transparency and demanding eco-friendly materials and ethical manufacturing.  We have to let designers know that we care about this stuff because after a lll, we all get dressed in the morning so we are all a part of this.  But the change does have to come from within and that’s where events like this are so important and industry organisations like Clean Cut Fashion, of which I am now a very proud ambassador, are necessary.

I think our options for ethical and sustainable fashion here in Australia are going to explode in the next few years and it will no longer be this separate discussion – it will just be the way that business and fashion is done.  I certainly hope so anyway.  Make sure you sign up for the mailing list to receive my upcoming Mini Guide to Gentle Living, which will include a list of sustainable fashion designers and online stores.

Amanda x