Any idea what your super fund is doing with your money?  I had never really thought about it until I met Lee Coates, Ethical Money’s founder at a vegan festival about 5 years ago.  He told me that every day large numbers of people concerned about the exploitation of animals, people and our planet are financing the very things they are campaigning against.

In particular, everyone with a Super fund runs the risk of financing the exploitation of animals, people and our planet via the funds in which their Super is invested.  Before Ethical Money launched in Australia in 2008, there were no equity funds which could be considered Cruelty Free according to Ethical Money’s three pillar approach of Animals, People and Planet.

“Whilst there are a number of ‘ethical’ funds available, according to our research of the underlying shares held none of these would meet the needs of those looking for a holistically Cruelty Free investment. This may well come as a surprise to many of those who have chosen an ethical option, believing it would meet their needs; unfortunately this is not the case. This is no criticism of the existing ethical fund providers; it is more a reflection of just how low on the agenda animal welfare issues often are for the more ‘mainstream’ investment companies.”

I signed up with Ethical Money’s Cruelty Free Super a couple of years ago now and am so glad I did.  It makes sense to me to invest with a fund that shares my values.  If you’d like to learn more about it for yourself, check out their website here –



**Please note, I do not receive any sort of compensation or discounts by sharing my recommendations of Cruelty Free Super.  I’ve shared that I invest with Cruelty Free Super with some of my friends and they loved hearing that there was an alternative, so I wanted to share it with you too.  Of course you must do your own due diligence and research to decide what’s best for you and your situation.  🙂